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![This Is How To Make B2B Influencer Marketing Work](https://cco.contentmarketinginstitute.com/wp-content/uploads/2024/05/CCO_Influencers.png)
Influencers can add rocket fuel to B2B campaigns, but the best results happen when marketers choose their partners carefully, cultivate…
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Featured
- All Post
- AI + Emerging Technology
- Analytics
- Content + Marketing Strategy
- Content Operations
- Effective Leadership
- Search + SEO
- Social Media
- The Content Career Path
- Uncategorized
![This Is How To Make B2B Influencer Marketing Work](https://cco.contentmarketinginstitute.com/wp-content/uploads/2024/05/CCO_Influencers.png)
Influencers can add rocket fuel to B2B campaigns, but the best results happen when marketers choose their partners carefully, cultivate…
Related Resources About B2B Influencer Marketing
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![](https://cco.contentmarketinginstitute.com/wp-content/uploads/2024/06/CCO_ProtectBrand.png)
B2B influencer marketing may work differently than B2C, but your brand’s social media standards still apply. Before activating your employees and internal experts, give them the tools to communicate effectively.
![](https://cco.contentmarketinginstitute.com/wp-content/uploads/2024/06/CCO_InfluencerMetrics.png)
No matter how (or if) social media factors into your influencer marketing efforts, you'll need the right KPIs to gauge their performance. Follow this guidance on the metrics to track and recommended tools to tap for assistance.
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